If you’ve ever thought, why don’t they just do what they’re supposed to? Or, how will I get people to get on board with this? you could benefit from learning a bit about the basic laws of human behaviour.

The basic laws that anyone can learn (kids pick it up pretty quickly) can have a profound effect on how we see the world around us, and can unlock a more empathetic and enjoyable angle to life, and to what you might be trying to achieve at work. It works if you’re the CEO of a massive global company trying to deal with your snake-pit of an executive board, and it works if you’re just someone trying to get people to put the dishes away.

We will do behaviours that get us something that we want or help us to avoid something we don’t. Simple, yes, easy, no.

Helping people apply that tricky simplicity to the world, that’s what we do.  

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